Product / Analyze
You already don\u2019t trust your incrementality numbers. You\u2019re right not to.
75% of advertisers name incrementality as their single biggest measurement challenge. Only 15% feel confident they're measuring it correctly - even with tools already in place. This page isn't introducing you to a problem. You already have it.
Here's why the standard retail-media tools don't fix it: Skai and Pacvue sell the media and grade its performance. There's no version of that arrangement where the incentive points toward telling you your spend on their platform was wasted.
DataSivio doesn't sell media. It has no incentive to inflate the number. That's not a values statement - it's a structural fact about how the two businesses are built, and it's the entire reason this page's numbers are worth trusting where the others' aren't.