Solutions / By Industry
Built for brands that sell the same product through three retailers that don\u2019t talk to each other.
CPG & Grocery
The pain: You’re running the same brand across Amazon, Walmart, and Target simultaneously and have no reliable way to know whether Amazon ad spend is genuinely adding revenue or just cannibalizing sales that would’ve happened on Walmart anyway.
Cross-retailer normalization was built for exactly this. Highest and most stable ROAS band of any vertical we measure - and the category retail-media measurement exists to serve.
Beauty & Personal Care
The pain: Promotional and gifting-season spend spikes make it nearly impossible to separate genuine media lift from a seasonal spike that would have happened regardless.
DataSivio separates promotion-driven and seasonal-driven revenue from media-driven revenue, so a holiday spike doesn’t get credited to a campaign that didn’t cause it.
Household & Home Goods
The pain: General-merchandise brands split across all three retailers face the same reconciliation problem as CPG, with longer purchase-consideration cycles that make simple last-click measurement even less reliable.
Same cross-retailer engine, tuned for a longer consideration window.
Electronics and Fashion aren't listed here. If you're in one of those verticals, the CPG-framed content above should already make it obvious whether the fit is strong - no page here will tell you it's weaker.