The number changes depending on who has to defend it.

The pain: You have to defend a budget number to someone above you, and right now you can't fully back it.

DataSivio gives you a specific, defensible reallocation recommendation with the incremental-revenue math behind it - not a dashboard you have to interpret before a budget meeting, a number you can walk in with.

The pain: Marketing is the largest discretionary line item in the budget, and it's the one department not being held to the same financial discipline as every other cost center.

A monthly CFO Summary - total spend, estimated incremental revenue, ROI per dollar, efficiency rating versus prior period. One page. No methodology defense required to read it.